Beacha is a boutique swimwear brand, designed for women in all shapes and sizes.
Identity & Branding, Print
Beacha round logo refers to the brand core - being one piece with yourself. Colorful color blocks, happiness, and womanhood are the leading brand values.
The graphic language is all about those values. Colors, strong women, and summer fun for shapes and bodies.
Baecha is all about shapes. Embracing different body shapes and the belief that all women deserve to feel beautiful in their swimsuits.
Beacha strength is in its smart shapes and patterns.
The print design includes thank-you cards, business cards, stickers, and a bag.
Photography - Hadas Perez and Tamuz Rachman
Photographers - Hadas Peretz & Tamuz Rachman